REVERED RAPPER & PRODUCER, CLASSIFIED TO BRING NEW ALBUM
AND LIVE CONCERT TOUR TO KELOWNA ON APRIL 9

Classified is the Canadian MC from Enfleld, Nova Scotia, who has not only remained current, but improved with each disc.  Revered and respected, the rapper-producer has taken Canadian hip hop music all over the world, all the while deepening his word play and sharpening his beats.  Now, showcasing his self-titled album and LIVE concert tour, Classified presents the apex of his trials and tribulations of a lifetime spent in the studio, and on the road.

“I try and write as if you’re sitting in a room with me and we’re having a conversation,” Classified says.  “I never got into this to be famous, but to get my point across, be honest and make real music.”  The secret to the success of Classified, a musician whose admirers include everyone from Jim Cuddy to Jay-Z, is how he’s broken down the barrier between the performer and the man.  Approachable online and at venues – the new record features “Wicked”, a track he recorded with 22 fans – Classified, who was born Luke Boyd, says he doesn’t have to pretend on his records to attract attention.

The new album and concert tour arrive at the very top of the musician’s creative and commercial peak. After selling 100,000 records, gaining multiple Juno Award nominations and reaching his highest chart position on 2011’s Handshakes and Middle Fingers, Classified’s riding his career-best momentum across the twelve tracks off his new disc.

“Inner Ninja”, the album’s blazing, uplifting first single, is already a hit with radio programmers and repeats its message over dirty drums and a David Myles chorus, while “New School, Old School”, represents his place in the pantheon of hip hop: someone who’s gone toe-to-toe with everyone from Maestro and Drake.  Taken together, it’s the work of an artist in his prime.  “With every album, I get better at what I do,” says Classified, who, even though he’s now signed to Canada’s largest label, home to Justin Bieber, Nelly Furtado and Drake, still recorded the new album at the studio behind his home, 15 minutes from where he was born.

Classified’s spot is singular, esteemed and, with his new self-titled record, sure to expand on the foundation he’s laid after working so hard to bring Canadian hip hop all over the world.  For Classified, music is about speaking directly to listeners-a gig he’s been perfecting since he was 15-years-old.

KeyNote Productions presents Classified LIVE in concert at the Kelowna Community Theatre on Tuesday, April 9 at 8:00PM while on a national concert tour in support of his self-titled album released on January 22.  VIP ticket packages are still available atwww.classifiedofficial.com – while tickets for general reserved seating can be found online at www.keynotetickets.com.